With sales of 100k units pa planned we needed to set up a shipping route, landing port and haulage network to deliver cars across Russia
Sales where expanding, product was hot and the existing grey market had proved to have good volumes. The problem was that we had no port of entry and no partnerships with hauliers that had the scale or the local knowledge to deliver that volume of cars.
We needed to find a partner that could not only distribute a high volume of product but could also set up a port of entry capable of dealing with pre delivery preparation, efficient loading of trucks and deal with customs authorities. We found a partner that had the scale and connections through a process of market research – including multiple visits to Russia, meetings with the authorities and local business leaders. In addition we needed to get our shipping partner to procure a vessel that could still delivery through the winter (ice class vessels are not as common as you think they are)